In the wake of Covid 19, the corporate sector – both startups and large companies, are confronted with challenges that they have not witnessed before. From the lack of liquidity and increasing losses to the uncertainty of demand and rapidly evolving technological requirements, the sector has key choices to make in order to survive this phase. In other cases, adapting to a new form of working which is online and remote work has not been easy for organizations. The pandemic has also expedited a number of key changes in consumer behaviour. In these times, it is imperative for companies to remain nimble and innovate quickly to remain relevant in the changing world order.
This workshop enabled start-ups to develop strategies and tools in order to be future ready to deal with challenges brought about by economic, social and technological uncertainty, especially in the aftermath of Covid 19. Given the impact of Covid on the startup sector, the content of the workshop specifically focused on the current situation with the skills pertaining to problem solving and agile thinking are lifelong skills that will continue to support companies in the long term.
Innovation and problem solving go hand-in-hand. The ability of a company or organization to respond to changes in the market realities in a quick and timely manner with minimal use of resources is a key skill that becomes even more crucial in difficult times. When companies are able to include this skill in their DNA or culture, then innovation happens naturally, not as a reaction to changes but as a way to stay ahead of the curve and define new trends.
An effective way to internalise agility and innovation is to empathise with customers, look at problems from their perspective and build solutions to serve their needs. Design thinking or Human-centered Design is a means to understand the underlying needs and desires of customers and systematically build towards servicing their unmet needs with out-of-box solutions.
This workshop offered an introduction into how to use Design thinking frameworks to respond to crisis situations.
d-Van is a Transformations Lab based in Delhi and Goa with the purpose to be a catalyst for creative problem-solving and innovations that aim to have a meaningful impact. The workshop will be facilitated by Siddharth de Souza and Mahak Chhajer, Co-Founders and Partners at d-Van.