Software and the internet overall are undoubtedly one of the greatest inventions of the 20th and 21st century. It is needed in almost every industry, in every business and for every function. While the US and especially Silicon Valley is known to be the hotspot for software companies, Europe has emerged as an upcoming destination for software businesses and startups.
Sales and marketing are crucial topics for every entrepreneur. It is not without reason that most acceleration and incubation programmes touch upon this topic early on. Many startups with excellent products and ideas have failed because they were unable to find the right paying customers for their solutions. When thinking of selling your product or solution in Germany, international startups should keep a few aspects in mind when reaching out to potential business customers.
Germany needs startups from across the world. After all, innovative startups are a guarantee of economic strength in times of digital transformation and uncertainty. However, the German startup scene has some catching up to do. Above all, it needs one thing: far more women entrepreneurs.
More and more people are coming into the formal financial system, and in doing so, they are generating troves of financial data. This is highly valuable information for the user; organizing this data efficiently could really help the user do things like track her expenses or plan her taxes. When shared with a service provider, this information could also help the user get the most cheap, personalized, and timely financial services.
Germany has one of the world’s leading startup scenes. But while Berlin is still the main focus of the German startup scene for local as well as foreign founders, other cities are moving quickly to close the gap.
Times of transition such as those we are currently experiencing with the Corona pandemic offer a wide range of opportunities for new business models, impulse and ideas for value creation. While the virus has inflicted substantial economic and social shocks, the world has been given a breather as air pollution and greenhouse gas emissions have significantly dropped.
COVID-19 has shaken the world. Social distancing, travel restrictions have affected us all, leading to far reaching economic impacts. Especially for startups the knock-on effects have been huge. Startups need more support than ever – in terms of funding, advisory on customer development, business models to go to market, and to adapt to the overall situation that is characterised by lesser demand.
Why do I love Berlin? There are many dimensions to this answer but let’s just focus on the professional dimension aspect for now. For someone like me who thrives on entrepreneurial energy and being able to venture into creative projects one after another, Berlin has all the ingredients to be my dream city.
Germany has been on the forefront of industrial innovation for decades. ‘Made in Germany’ has gained international significance and stands for quality of goods and services. However, Europe’s most powerful economy has fallen behind in terms of digitalisation and is struggling to adapt to the new digital age.
Blockchain, Virtual Reality, Artificial Intelligence, Big Data and Industry 4.0 are technologies that have the potential to disrupt lives. However, this new industrial revolution must not only be managed, but also shaped. Digitalising the German economy and identifying new solutions that can drive the transformation process are key to Germany’s economic growth prospects.