Friederike Behrends

Friederike Behrends

CEO, German speaking countries Zee TV

Friederike Behrends is CEO German speaking countries of Asia TV, the operating company of Zee.One and responsible for all business pertaining to the German speaking territories. Zee.One belongs to Zee TV, one of the largest media companies in India.
She has held leading positions in numerous media companies and has many years of experience, especially in the successful development, conversion and expansion of digital, media and other businesses. Her experience ranges from many years in management positions of classic companies to the successful establishment of start-up companies.
She built up the internationally oriented cloud-based OTT streaming service Magine TV from scratch, marking the first commercial launch after the Swedish home market. In addition, she advised various companies in the digital and media sector.
From 2008 – 2012 she was Managing Director of the full-service provider WDR mediagroup digital GmbH and of the Internet agency webColony. Other stations were BILD.T-online.de, where Behrends was a member of the management team/board from 2001 to 2008, and Grundy UFA TV Produktions-GmbH, now UFA Serial Drama.
Since 2010 she has been a member of the advisory board of the Innovative Audiovisual Content Programme of the NRW Film and Media Foundation and, since 2013, is a co-partner of the Cologne/Berlin Institute for Media and Communication Policy.