Bindu Balakrishnan

Bindu Balakrishnan

Country Head India, DCMN

Bindu Balakrishnan leads the Indian operations of DCMN, an international growth marketing specialist and industry innovator in the fields of media, creative and technology. Previously, she co-founded 1SDK a mobile attribution analytics company.  She set up its Indian operations and also headed its business development and marketing.  Bindu has a deep understanding as well a network within the Indian ecommerce and mobile ecosystem. With over 14 years of living and working across Germany, Netherlands and India she has developed a profound awareness of cultural nuances relevant for setting up and operating Indian outposts of global companies. Bindu setup DCMN in India and continues to spearhead DCMN’s growth in its Asian hub. Under her leadership DCMN has disrupted the traditional TV advertising landscape in India and brought transparency and measurability to TV campaigns for digital brands.

Bindu studied at the prestigious Indian Institute of Management Kozhikode. She is a keen supporter of social causes and an avid traveler. She is fluent in Dutch and is now polishing her German.

Areas of expertise:

  • General Business & Operations management
  • Business Development & Sales
  • Strong understanding of Indian digital economy and contacts within it
  • Deep awareness of cultural nuances relevant for setting up & operating businesses in India