The German Indian Startup Exchange Program (GINSEP) is a non-monetary platform initiated by the German Startups Association and supported by the German Federal Ministry for Economic Affairs and Energy (BMWi) to strengthen and foster the German-Indian economic relations in the field of startups. The main aim of the GINSEP is to promote an exchange between both startup ecosystems. Within the GINSEP, the German Startups Association acts as a neutral intermediary channelling the information flow between the Indian and the German startup ecosystem. The GINSEP wants to support both German and Indian founders in their efforts to not only understand but ultimately also be able to access the other country’s ecosystem.
To this end, the GINSEP seeks to facilitate access to the German market for Indian startups and vice versa through
2) capacity building,
3) networks, and
4) B-2-B networking opportunities.
First, the GINSEP develops a “Go-To-Market Guide” for Germany. The guide provides Indian startups with transparent, English-speaking, and condensed information on the German startup ecosystem as well as the administrative steps of an expansion to Germany. Second, the GINSEP wants to support the capacity development of Indian entrepreneurs seeking to expand to Germany through a range of expert workshops. The workshops will take place in Germany and India and will mainly focus on issues concerning internationalization such as navigating the different legal environments and the main bureaucratic pitfalls. Third, the GINSEP built a broad network of honorary GINSEP ambassadors and mentors in India and in Germany as contact people accessible to startups in each country. The network consists inter alia of founders, investors, experts, corporate representatives, and legal advisers. Fourth, the GINSEP seeks to create opportunities for B-2-B networking to connect German corporates and SMEs with Indian startups. As the co-organizer of the Scale11 during the CeBIT (March 2017) as well as partner to the Young Tech Enterprises exhibition area at HANNOVER MESSE (April 2017), the German Startups Association can provide access to major B-2-B networking platforms in Germany.